4 Tips for Photography Portfolio Websites
If you have dreams of showcasing your skill set to the world, but have not found the right platform, setting-up a website can certainly be beneficial. And as an aspiring freelancer in today’s world, it is very important to have one. Setting up a necessary foundation that is required to become a professional, be it photography, music, arts, modeling, etc, cannot easily be summed up in a single blog post or Facebook page. Therefore, you need a platform (website) that can easily characterise your profession and expertise outlining your unique style of work.
1. Show your best work
You may have a few clients who are giving you good business, but what about the rest? The table above will show you the opportunities that you may be missing out on. Give potential clients a deeper look into your line of work and expertise by making sure that only the best of the best goes up on the forefront of your site. Most clients are busy and don’t have time to scan through every photo in all of your galleries, so make sure the work that you are most proud of is at the beginning of your photo galleries.
2. Focus on SEO
There are many freelancers who create amazing websites and then leave it without updating, and expect clients to find them. However, they either forget or are unaware about the importance of Search Engine Optimization (SEO). Using a portfolio service that enables you to take control of your SEO, includes search engine friendly URLs, crawlable content, and unique meta tags. These features will drive traffic to specific places on your site and build links to more than just your homepage. You cannot expect anyone to hire you if they are not able to find you online with ease. So make sure you use the right keywords and phrases in order to attract the right clients.
3. Be proactive on Social media
It is important to have social media pages that connect people to your website. This way people who really like your work will easily be able to share your photos on social media platforms like Facebook and Twitter with just a click. This will enable you to gain more visibility for your brand. You should also look for a platform that helps you manage your clients’ email lists, so that you are ready and organized for sending mass emails. Staying connected and up-to-date on social media websites is absolutely critical, as it helps to keep your viewers engaged. And, as your online recognition grows, so will you and your business.
4. Be informative
For every image, audio or video that you upload, provide some relevant information along with it. This will help you share your knowledge and the story that lies behind that particular image/video/audio. This will outline a more personal and deeper connection to your website’s visitors.
In the beginning, all the above-mentioned points may seem daunting, but once you start and devote time, you’ll see your website doing wonders, generating worldwide visibility and acknowledgment. For professional assistance on making your photography portfolio website look great, consult our experts at Front Design.